A best practices and experiences on SabMiller's consumer information and challenges and oportunities for social media were presented by Gabor Garamszegi from SabMiller.

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Great examples of such bodies were presented on Monday by among others the CEO of The Brewers of Europe, Pierre-Olivier Bergeron.

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Portugal is a great example, where the local Beer Producers’ Organisation is one of the co-authors of the National Plan of Counterfighting Alcohol-related Problems which is a forum working not only in the field of advertisement’s self-regulation, elimination of driving after drinking or protection of minors, but also creates patterns of responsible consumption. Participants of the Plan are also public administration and regional governments, especially services established for alcohol prevention, civic organisations, as well as hospitals, medical establishments dealing with assistance to persons with an alcohol problem. The Portuguese National Plan works also in frames of the European Health and Alcohol Forum.

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Jacobo Olalla Marañon, the General Manager of the Cerveceros de España in turn presented during the Polish seminar a model of action called „National Agreement Against Consumption of Minors” - – a forum created by the local Ministry of Health, Cerveceros de España as well as 50 other organisations such as groups of parents, producers of other alcohol beverages and publishing houses, involved in educational, preventive and self-regulating activities, as well as in gathering knowledge and experience. Participants of the Agreement underline that such preventive and educational actions give better results than bans and restrictions not endorsed by educational elements.

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