The research was aimed at examining opinions of Poles with respect to the sale of alcohol to minors. Respondents were asked whether the sale of alcohol to minors is a negative phenomenon, whether a minor in Poland has an easy access to alcohol and whether they have ever witnessed themselves a sale of alcohol to a minor. The research also asked a question concerning the idea to penalise the sale of alcohol to minors and the attitude towards the sale of alcohol to minors.

The research of the Marketing Research Centre INDICATOR, published in "Ryny Alkoholowe" on the 1st of June 2007 showed that three quarters of persons drinking alcohol are beer lovers. At present there is no obvious leader on this market and the shares of particular beer brands are comparable.

According to the research from 2005, assessing the effectiveness and the perception of UBIEP’s action entitled "Alcohol – minors not allowed" it results, among others, that in villages where the action has been conducted (Warsaw, Białystok, Kościerzyna), the percentage of shops in which alcohol was sold to a minor was considerably lower than in case of other cities.

The aim of the research was to define the degree to which it is possible for the customers to perceive and remember particular elements of the undertaken actions as well as to assess the effectiveness of the actions. Another objective was to investigate attitudes towards alcohol consumption and towards driving after having drunk. According to 59% of respondents the action plays its role well. The action’s role is to make persons consuming alcohol aware that they should not driver after having drunk.