Advertising code of UBIEP

UBIEP is a member of the Advertising Council. The union of associations Advertising Council is an organisation responsible for self-regulation in the area of advertising in Poland. It acts in order to raise standards of marketing communication through the promotion of good examples and the condemnation of unethical and dishonest marketing messages. The self-regulation system is based on the Code of Ethics in Advertising, a document prepared together by representatives of three groups forming the advertising market in Poland: companies ordering advertisements, advertising agencies and media.

The Advertising Code of UBIEP has been attached as attachment 1 (Standards of Beer Advertising) to the Code of Ethics in Advertising.