The first edition of the campaign „Alcohol – minors not allowed!” took place in 2003. Its addressees were, among others, shop assistants and owners of shops and other outlets selling alcohol for consumption on place, such as restaurants, pubs and cafes. The campaign is to remind shop assistants the obligation to check the age of persons purchasing alcohol, if the person’s physical appearance suggests that it can be a minor. Such competences are given to the shop assistant by the Act on education in sobriety and alcoholism counteraction (Art. 15). The campaign addressees are also sale witnesses. The organisers of the campaign want adults to react when they see teenagers being sold alcohol.
For the campaign of 2003 television spots, posters, educational leaflets for shop assistants and billboards were prepared. Until the end of July 2003 sales representatives of breweries and wholesalers reached with their campaign materials some 80 thousand outlets selling alcohol in the whole country. The campaign last through the entire summer.
Messages of the campaign materials were as follows:
The campaign actions were joined by police and local governments.
Between 2003 and 2005 in cooperation with the State Agency for Alcohol Problem Solving, UBIEP organised and conducted a nationwide educational social campaign under the slogan „Alcohol – minors not allowed!”
Its objective was to change social attitudes in the area of allowing or not for alcohol sale to minors as well as an attempt to limit this phenomenon in outlets selling alcohol.
Because of its wide extent, time and effectiveness of the conducted activities, the campaign received many distinctions and prizes in Poland and in the Unites States, among others the prize of a Golden Clip 2004 in a contest of the Union of Public Relations companies as well as a prize of a Silver Magellan 2005 in an international contest organised by the League of American Communication Professionals.
The campaign was supposed to diminish the scale of the phenomenon of selling alcohol to minors and to change shop assistants’ and witnesses’ attitudes in this regard. So far, experience and observation show that alcohol sale to minors is still too a frequent occurrence. According to the Act on education in sobriety and alcoholism counteraction it is a crime submitted to a fine, a licence for alcohol sale withdrawal or a confiscation of alcoholic beverages.
The campaign was supported by:
Komenda Główna Policji, Rzecznik Praw Dziecka, Urząd Ochrony Konkurencji i Konsumentów, Naczelna Rada Zrzeszeń Handlu i usług, 280 inicjatyw samorządów lokalnych w całej Polsce
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