Activities launched by the Union of Polish Breweries

Activities launched by the Union of Polish Breweries to change the civic approach to driving under the influence and reduce the number of drunk drivers were initiated in 2006 after the signature of the European Road Safety Charter.

To promote sober driving, the brewing sector launched numerous educational programmes aimed at promoting the concept of the designated sober driver among groups of revellers (the campaign “Driving – Not Drinking”) implemented from 2006 until 2008; online community “DRIver Club” ) or encouraging drivers to put the “I Never Drink and Drive” sticker on the tailgate window.

More than 50 organisations and institutions committed themselves to nationwide distribution of stickers. The initiative was supported by public institutions, local governments, MPs dealing with road safety issues, non-governmental organisations, the media, petrol stations, businesses and automotive organisations. 3.2 million stickers were distributed since the campaign went live.