Report on Non-Alcoholic Beers: “Zero-Alcs” are Changing the Beer Market The 0.0% Revolution is On. 2025 Edition
Non-alcoholic beers are becoming increasingly common and are more frequently replacing alcoholic beverages, supporting the trend of reducing alcohol consumption. Poland is the third-largest producer of non-alcoholic beer in Europe, and in 2024 this segment recorded double-digit sales growth in the country. What is driving the growth of this category? Is it a uniquely Polish phenomenon or part of a global trend? Who is choosing “zero-percent” beer? Are 0.0% beers the future of the brewing market?
The answers to these questions can be found in the latest report, “’Zero-Alcs’ are Changing the Beer Market The 0.0% Revolution is On.” published by the Union of Brewing Industry Employers – Polish Breweries. This is the second edition of the report, showing how this segment has evolved over recent years and highlighting its importance not only for the condition of the brewing industry in Poland but also for its contribution to reducing alcohol consumption among Poles. In doing so, it aligns with the objectives of the country’s public health policy.
