Revolution 0,0% on the beer market – REPORT
For five years, the zero-alcohol beer category in Poland has been demonstrating double-digit growth year-to-year. Meanwhile, alcoholic lagers, and especially the strong beer segment are witnessing a decline. These two parallel trends distinctive for modern societies that embrace a healthy lifestyle are contributing to a decrease in the average alcohol content in beer and the share of beer in alcohol consumption in Poland. Today, large, regional and craft breweries are all making non-alcoholic beer.
