To build the awareness of the impact of alcohol on foetal development

To build the awareness of the impact of alcohol on foetal development, the Union of Brewing Industry Employers – Polish Breweries committed itself to educational initiatives aimed at FAS (Fetal Alcohol Syndrome) prevention addressed to mothers-to-be and health professionals.

In 2013, the sector decided to launch the label “I Don’t Drink While Pregnant.” Meanwhile, an educational programme addressed to females and the medical community was initiated to highlight the negative impact of drinking in pregnancy and the risk of FAS.

With publicity and promotion of the position taken by the Council of Gynaecological  Experts on the negative impact of alcohol on the developing baby, the message reached more than 400 gynaecologists from all across Poland, while the label “I Never Drink While Pregnant” was distributed in 200,000 educational materials addressed to expectant mothers (1,900 surgeries and 1,600 birth centres).