Brussels, 23 November 2012: The photo of a monk checking his modern-day brewery, entitled ‘Father Antoine’, won first prize in this year’s ‘Faces of Brewing’ competition, announced Thursday at the ‘Beer Serves Europe’ gala in Brussels attended by top brewing executives and the European media.
Winning photographer Danny Van Tricht of Belgium received a 1,000 Euro prize for photo equipment, presented by Alberto da Ponte, President of The Brewers of Europe. “Faces of Brewing shines a light on the faces of the brewing sector that create 2 million jobs in the European Union and contribute €50 billion in taxes to EU governments each year,” said da Ponte.
Presenting his image of the 82-year old monk who still conducts a daily quality check of the Rochefort beer, Danny Van Tricht said, “Thank you for the opportunity that the Faces of Brewing competition provides for non-professional photographers like me to put their photos in the spotlight and to all the brewers that have been kind enough to open their doors to me over the last fifteen years.”
The three winners included:
The three images were chosen by a five-person panel; renowned photographers Adam Berry (former DAPD and Bloomberg) and Charlotte Rea, brewers Alberto da Ponte (The Brewers of Europe) and Steve Leroy (Anheuser-Busch InBev) and MEP Marianne Thyssen, President of the European Parliament Beer Club. They selected the winning images based on creativity and originality, photographic technique and relevance to the competition’s topic.
“The competition provides a platform to illustrate the many facets of the ancient art of brewing from the perspective of those with an eye for catching its fleeting moments,” Berry said. “Photographers tell of their unique encounters with the specifically European aspects of an age-old tradition.”
In the two competitions run in 2011 and 2012, organised by The Brewers of Europe, the website received 33,000 visits and 875 photos for consideration, of which 70 were accepted on the website. Over 2,000 people followed the contest through social media channels, voted for their favourite pictures and explored the many faces behind the European beer sector.
Earlier this month, the competition was voted ‘Digital/Online Champion’ at the prestigious ‘European Public Affairs Awards 2012’ in recognition of the successful engagement with its target audience and “the innovative use of digital platforms.
Simon Spillane: firstname.lastname@example.org +32 2 551 18 10
For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 28 members, comprising 24 national brewer associations from the EU, Croatia, Norway, Switzerland and Turkey.