How it’s doing in Spain?

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Jacobo Olalla Marañon, the General Manager of the Cerveceros de España in turn presented during the Polish seminar a model of action called „National Agreement Against Consumption of Minors” – – a forum created by the local Ministry of Health, Cerveceros de España as well as 50 other organisations such as groups of parents, producers of other alcohol beverages and publishing houses, involved in educational, preventive and self-regulating activities, as well as in gathering knowledge and experience. Participants of the Agreement underline that such preventive and educational actions give better results than bans and restrictions not endorsed by educational elements.


Presentation of Jacobo Olalla Marañon is available here:

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