Research of the campaign „Driving – not drinking” (2005)
The aim of the research was to define the degree to which it is possible for the customers to perceive and remember particular elements of the undertaken actions as well as to assess the effectiveness of the actions. Another objective was to investigate attitudes towards alcohol consumption and towards driving after having drunk. According to 59% of respondents the action plays its role well. The action’s role is to make persons consuming alcohol aware that they should not driver after having drunk.
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