UBIEP SIGNED THE EUROPEAN ROAD SAFETY CHARTER. THE UNION IS THE FIRST ORGANISATION REPRESENTING THE INDUSTRY IN POLAND WHICH SIGNED THE CHARTER.
SIGNING OF THE EUROPEAN ROAD SAFETY CHARTER
Today in Warsaw UBIEP signed the European Road Safety Charter. The Charter was signed by the Director of the Management Board Office, Danuta Gut and Stine Jensen, the Manager of the project of the European Charter.
The European Road Safety Charter is a project of the European Commission, whose aim is to augment road safety in Europe and to diminish the number of road accidents. The Charter conforms to the Programme of the European Commission „Common Responsibility”, that assumes the reduction of the number of road accidents' mortal victims in the European Union until 2010 by half.
As a signatory of the charter UBIEP committed, for the period of three year (2007 – 2009), to conduct actions in the area of shaping safe behaviours in the road traffic and educate not to sit behind the wheel after having drunk alcohol.
„The brewing industry in Poland has for many years conducted actions which aim at educating the society in the field of responsible sales and alcohol consumption. We produce beer and we want it to be sold according to valid legal regulations and to be consumed in a responsible way. In Poland driving after drinking is, like in other European countries, one of the most important factors influencing road safety. This is why signing the Charter and joining the actions aiming at supporting state institutions in their efforts to educate on not driving after drinking is for us a natural step. We want to educate, especially young drivers, because it is in this group that we see the biggest opportunities to change attitudes and behaviours”, said Danuta Gut, director of the Management Board Office of UBIEP.
The number of road accidents in Poland constitutes a serious social problem. In 2005 police counted over 48 thousand road accidents in which almost 5.5 thousand persons died and over 61 thousand were hurt. The probability of a road accident participant’s death in Poland is on average four times higher than in leading member states of the European Union. For every 100 accidents in our country there are 11 mortal victims while in the countries which are members of the European Union it equals 6 persons. In 2005 drunk drivers caused over 4 thousand accidents in which al most 500 persons died, which constitutes 9% of all mortal victims in Poland.
„Signing the Road Safety Charter by UBIEP is a tremendous success. We are happy that among the Polish signatories of the Charter there is an association representing such a powerful industry. I hope that today’s signing of the Charter by the brewing industry in Poland will encourage other companies as well as industry organisations to undertake the initiative of the European Commission conducted for the benefit of a common good – the improvement of road safety”, said Stine Jensen, Communication Manager of the European Road Safety Charter.
SOCIAL EDUCATIONAL CAMPAIGN „DRIVING – NOT DRINKING”
The first action which UBIEP will undertake in frames of the Charter is a social educational campaign under the slogan „Driving – not drinking!” The piloting project will start on the 9th of November in Łódź. The action in Łódź will be patronised by the city mayor – Jerzy Kropiwnicki.
The campaign in Łódź will be conducted in selected bars, pubs and night clubs of the city in which SAFE PARTY TRAFFIC will be promoted under the slogan: YOU DRANK – SLOW DOWN NOW – DON’T DRIVE. Trained teams of animators will educate partying people on how to safely come back home after drinking: by taxi with a special discount or by bus for which the ticket costs 1 PLN only.
Promoters will also encourage people to participate in a game called „designated driver”. The idea of the game is to select from a given circle of friends one person who on the given night won’t drink and will drive friends back home. Every designated driver will be symbolically prized. The education with promoters will be conducted on weekends because according to police statistics drunk drivers most frequently participate in road accidents on the last days of the week (Friday through Sunday). Conducting the piloting action in Łódź aims at testing the applied mechanisms, evaluating them and perfecting them further. A continuation of a similar action is planned in other big cities of Poland in 2007.
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