The Union of Brewing Industry Employers in Poland is a member of the Advertising Council. The Union of Associations Advertising Council is an organisation overseeing self-regulation in advertising in Poland. It is committed to enhancement of marketing communication standards by promoting good practices and highlighting cases of unethical and unfair advertising messages. The self-regulatory system is driven by the Advertising Code of Ethics, a document drafted jointly by representatives of three stakeholder groups that form the advertising market in Poland: advertisers, advertising agencies and the media.
The Advertising Code of the Union of Brewing Industry Employers in Poland - Polish Breweries has been enclosed as Annex 1 (Beer Advertising Standards) to the Advertising Code of Ethics.