We present a report on the development of the zero-alcohol beer category. The report dispels myths surrounding non-alcoholic beers and highlights their growing significance in the beer market. It also demonstrates how this category is genuinely contributing to the reduction of alcohol consumption among Poles, thereby supporting the implementation of the country’s public health policy objectives.
Read moreFor five years, the zero-alcohol beer category in Poland has been demonstrating double-digit growth year-to-year. Meanwhile, alcoholic lagers, and especially the strong beer segment are witnessing a decline.
Read moreAn increase in beer excise duty by 10% will trigger a rise in beer prices, a slump in sales, lower-than-expected budgetary revenue and the risk of losing jobs related to beer production and sales in Poland.
Read moreThe Union of Brewing Industry Employers in Poland - “Polish Breweries” expresses its deep concern regarding amendments to the Alcohol Abuse and Alcoholism Prevention Act proposed by the Ministry of Health which strive to drastically reduce legal air time for beer advertising. In our view, this regulation will not contribute to achievement of targets identified by the Ministry of Health, while its major after-effect will be deterioration of conditions for doing business by the brewing industry and related sectors.
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